LOUISIANA RED HOT RECORDS

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Louisiana Red Hot Records #28DayChallenge & Roland Guerin Single “28 Days”
Inspired by Epidemiologist’s Universal Masking Plan

New Orleans epidemiologist (and bass player) Dr. MarkAlain Déry shared his inspiration with Louisiana Red Hot Records for a 28 day universal masking plan to flatten COVID-19 rates, and got the #28DaysChallenge rolling. Fresh off a “Mask Up” Masks for America benefit single release with Dr. Déry and his station WHIV-FM, Louisiana Red Hot Records commissioned label artist Roland Guerin to write and produce single “28 Days” and accompanying lyric video to help raise awareness for universal masking.

Guerin was Allen Toussaint’s longtime bassist and Dr. John’s final music director, and he brings their spirit into “28 Days” — a song as hopeful as it is funky with musical nods to his mentors with inspiration from Prince. The #28DayChallenge international kickoff date
is December 1, and all are invited to share the video and encourage universal masking to give us what we need to join the countries that have flattened COVID-19 rates.

“When the pandemic hit, the first thing I did was figure out what to do to protect my family, friends and loved ones,” Guerin says. “Doing something that not only will help me, but by me doing it will help somebody else — this is important to me. And to think
that if somebody else did the same thing, well, there’s a certain vibration that’s there that is very strong and resonates deep in my soul.”

“This is the same kinda feeling that I got when writing the song “28 Days.” Coming up with a lyrical message with melody, harmony and a rhythmic vibration that will hopefully resonate with many people,” Guerin adds.

“If everyone were to wear masks for 28 days, the rates of COVID-19 would decrease dramatically,” says infectious disease expert Dr. Déry, an international relief worker for decades. “Twenty-eight days are two cycles of the incubation period of the virus, which
is 14 days. Along with other interventions such as social distancing and hand washing, everyone wearing masks daily for 28 days can potentially impact the pandemic by limiting transmission of the virus, and get us closer to a more normal pre-COVID life.”

The #28DayChallenge encourages everyone to spread the word that if we all mask together for two full cycles, we have a chance to knock the virus down.

“I’ve seen and experienced firsthand here, and from touring all over the world, people showing care on a day-to-day basis through masking,” Guerin said of why he was inspired to record 28 Days after hearing Dr Déry’s COVID-19 masking suggestion.

The Red Hot label family of artists believes that music is the universal language that can spread the message to heal humanity, with 28 days of consistent masking. As the song says: #LetsDoThis.

READ MORE: Offbeat Magazine


28 DAYS LYRIC VIDEO


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Roland Guerin Stands On The Edge Of A New Time In New Song “Hickery Dickery” – OffBeat Magazine

New Orleans singer / songwriter / producer / bass wunderkind Roland Guerin reminds us in his new single produced in quarantine “Hickery Dickery” [Louisiana Red Hot Records] that “With nothing said, we’ll be blin-dead” if time runs out.

Guerin’s musical and songwriting chops were honed in his years touring with the legendary Allen Toussaint, who gave his longtime bass player the lyrics to “Stick to the Basics” after hearing his riffs for the song.

The Toussaint-penned track was part of Guerin’s critically acclaimed album “Grass Roots” celebrated at the New Orleans Jazz Museum in a February record release party, before Coronavirus shut down the music industry.

In addition to being in Toussaint’s band, Guerin was the bass player and music director for the legendary Dr. John, touring with him internationally for years. Of their inspiration, Guerin says: “Allen Toussaint and Dr John always wrote about
inspired truthful things and instances.

A year ago, an older gentleman told me that when he was growing up, he and his peers looked to the musicians to find direction in what was happening in the world, and looked to them for inspiration… he then looked me straight in my eyes and asked: “What are
you gonna do?”

I responded, “It may not be as widely known, but I’m doing it.” Guerin comes by his songwriting naturally, his Creole grandfather was a zydeco musician who wrote a song popularized by Boozoo Chavis: “Paper in My Shoe” — the hit that put zydeco music on the map. Roland’s mother also played bass, his father sang and his uncles were musicians.

“Hickery Dickery” is his warning and glimmer of hope for our turbulent times, in the best tradition of songwriters who reflect back what’s happening in the world, and offer a roadmap out if we listen to our hearts.

Solid As A Rock: Roland Guerin Is Not Waiting For A Stamp Of Approval
– John Wirt, OffBeat Magazine

Dr. John music director and bassist Roland Guerin is exploring a new musical chapter. Drawing from a wide spectrum of genres, Guerin’s latest release Grass Roots displays a singular style driven by stories told through multi-layered melodies, rhythms and expressive lyrics in the range of Steely Dan, John Mayer, Sting and Peter Gabriel.

Roland Guerin found his way back to his musical roots while recording and touring with the masterful Allen Toussaint from 2009 until his passing in 2015. Having collaborated with many legends from Marcus Roberts to the Blind Boys of Alabama, Roland’s debut solo release was dubbed “a literal piece of art” by JazzReview.

Now integrating Americana folk melodies, blues, zydeco, African rhythms, and rock with jazz soloing and orchestral arrangements, Grass Roots’ tender eloquence reveals Guerin’s formidable chops not just in his playing, but in his choices.

Ibanez Artist Feature | Roland Guerin on WGNO


DEBUTED AT #5 ON ITUNES JAZZ CHART

AVAILABLE NOW:

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“the most mesmerizing and soul touching combination of jazz, blues, gospel, and field folk imaginable. The audience went fn nuts.” – Middleton O’Malley, Ogden Museum of Southern Art.

Lilli Lewis’ mesmerizing solo set at New Orleans Jazz and Heritage Festival’s 50th Anniversary set her apart as one of New Orleans’ rising stars. Lilli Lewis celebrates folk music from the African-American tradition, drawing inspiration from all of its forms from Odetta to Bill Withers and beyond. Said to bear “the power of Aretha with the style of Phoebe Snow,” David Kunian of New Orleans’ OffBeat Magazine says of her 2018 national debut The Henderson Sessions, “Lilli has a voice with depth and inspiration that takes the best of jazz, folk, and pop and simply soars.” Her latest recording “We Belong” is the debut release with her ensemble LLP (The Lilli Lewis Project), with special guest appearances from New Orleans legends Kirk Joseph, Dr. Michael White, and Glen David Andrews.

LLP professes itself to be a cult of radical decency, determined to encourage a vision of unconditional community wherever they go. As one listener puts it “Lilli Lewis is one of the best for pure emotional impact and sincerity in her artistry. If you haven’t heard her then do yourself a favor and become enthralled.” Demian Roberts

National Street Date: 9/6/2019

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“a force to be reckoned with…its the vulnerability and sincerity that comes through…” – AfroPunk.com

Cole Williams hit the ground running when she moved to New Orleans from Brooklyn in 2014. Within her first year, she made herself a fixture on the scene, earning the respect and appreciation of fans and culture bearers alike. Her 2015 appearance at Jazzfest was held as “uplifting and transformative,” and Williams has only continued to grow since then.

Born to Jamaican immigrant parents, Williams made a name for herself as a frontman and co-writer for the Pimps of Joytime, sharing stages with India.Arie, Lauryn Hill, and Emily King among others. Her anthemic new solo release Believeis progressive opus that fuses electronic music, pop, blues, gospel and r&b sounds over a bed of Afrocentric rhythms. The skillfully self-produced work is poised to place Williams on the map among indie, The lyrics are hopeful and all-inclusive while Williams’ committed and soulful vocals conjure the hope of something to believe in.

 

National Street Date: 5/21/2019

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