Louisiana Red Hot Records #28DayChallenge & Roland Guerin Single “28 Days”
Inspired by Epidemiologist’s Universal Masking Plan

New Orleans epidemiologist (and bass player) Dr. MarkAlain Déry shared his inspiration with Louisiana Red Hot Records for a 28 day universal masking plan to flatten COVID-19 rates, and got the #28DaysChallenge rolling. Fresh off a “Mask Up” Masks for America benefit single release with Dr. Déry and his station WHIV-FM, Louisiana Red Hot Records commissioned label artist Roland Guerin to write and produce single “28 Days” and accompanying lyric video to help raise awareness for universal masking.

Guerin was Allen Toussaint’s longtime bassist and Dr. John’s final music director, and he brings their spirit into “28 Days” — a song as hopeful as it is funky with musical nods to his mentors with inspiration from Prince. The #28DayChallenge international kickoff date
is December 1, and all are invited to share the video and encourage universal masking to give us what we need to join the countries that have flattened COVID-19 rates.

“When the pandemic hit, the first thing I did was figure out what to do to protect my family, friends and loved ones,” Guerin says. “Doing something that not only will help me, but by me doing it will help somebody else — this is important to me. And to think
that if somebody else did the same thing, well, there’s a certain vibration that’s there that is very strong and resonates deep in my soul.”

“This is the same kinda feeling that I got when writing the song “28 Days.” Coming up with a lyrical message with melody, harmony and a rhythmic vibration that will hopefully resonate with many people,” Guerin adds.

“If everyone were to wear masks for 28 days, the rates of COVID-19 would decrease dramatically,” says infectious disease expert Dr. Déry, an international relief worker for decades. “Twenty-eight days are two cycles of the incubation period of the virus, which
is 14 days. Along with other interventions such as social distancing and hand washing, everyone wearing masks daily for 28 days can potentially impact the pandemic by limiting transmission of the virus, and get us closer to a more normal pre-COVID life.”

The #28DayChallenge encourages everyone to spread the word that if we all mask together for two full cycles, we have a chance to knock the virus down.

“I’ve seen and experienced firsthand here, and from touring all over the world, people showing care on a day-to-day basis through masking,” Guerin said of why he was inspired to record 28 Days after hearing Dr Déry’s COVID-19 masking suggestion.

The Red Hot label family of artists believes that music is the universal language that can spread the message to heal humanity, with 28 days of consistent masking. As the song says: #LetsDoThis.

READ MORE: Offbeat Magazine

28 DAYS LYRIC VIDEO