On August 1, 2020, Louisiana Red Hot, in partnership with 102.3 WHIV FM New Orleans and OffBeat Magazine, will broadcast a MASK UP! COVID DOWN! program aimed at raising funds for Masks For America, an organization that has so far delivered over 250,000 FDA-certified KN95 + N95 masks to frontline essential workers in the areas hardest hit by COVID19 like New York City, Detroit, New Orleans, Chicago, and Washington D.C.

With recent surges in COVID cases appearing all over the country, we acknowledge that the work is far from over, and are inviting our label artists and allies to contribute a video of a performance of 2-3 songs for possible inclusion in our streaming broadcast (online and on air) on Saturday, August 1, 2020. The videos can be of previously recorded material, official videos, or informal videos recorded specifically for this purpose.

We will produce a 90-120 minute program with your contributions interspersed with interviews and informational sessions with Dr. MarkAlain Dery, founder of WHIV and New Orleans Infectious Disease Specialist with over 21 years of experience in the field. Dr. Dery, who is also working with New Orleans Mayor Latoya Cantrell on promoting his MASK UP! COVID DOWN! initiative, has been a leader in the charge for local testing and awareness since the beginning of the outbreak.

If you would like to participate, videos must be submitted by Sunday, July 26th. Simply upload your videos to youtube as “unlisted” and then complete the form found at http://louisianaredhotrecords.com/maskup. Again, artists/bands are encouraged to submit 2-3 songs in one continuous video or divided by song.

We invite you all to join us! It should be fun!! We will rebroadcast the program several times throughout the weekend, and will later be posted to YouTube for future viewing, and will be promoted among media partners far and wide.